Conde Nast Incubator / The New Yorker: writer/editor:

https://paidpost.newyorker.com/article/preview_schwab_2018/

https://paidpost.newyorker.com/article/samsung/patrick-janelle-brings-experiences-abroad-back-home

Agencies + Brands + Work

Alternatives Design

Alt NY // www.AltNY.com

packaging, naming, web copy / Kiss My Face, Corning, Alt NY website, HMV, Steve Madden

LANDOR NY

taglines, copy, naming for more than 50 brands, including Victoria's Secret, Snackwell, Toshiba, Smirnoff, Ocean Spray, Eukanuba Pet Food

SALT SF

Naming/ Verbal Identity for various tech companies

Meyer + Associates NY

American Express Platinum Travel Destinations digital catalogue + direct mail content

The Copy Lab NYC

Broad Spectrum Identity + Strategy: digital banners, email blasts, logo design, tagline, web content tone + design, experiential initiatives (contests, events), PR releases, sales sheets / collateral

The Pop Bag

Broad Spectrum Identity + Strategy: tagline, logo, email blasts, PR releases, web content tone + design, brochures, experiential initiatives (contests, events), sales sheets/ collateral

Jupiter Communications / Soho -

corporate report, The Interactive Home (60 pages), white pages

BCA NY

Lion Tours / Africa digital catalogue content, logo, tagline + Verbal Identity/Naming

Half Moon Resort / Jamaica: Verbal Identity

Time Inc. Strategic Communications

strategized and created sponsored / native digital content + direct mail for Harrah's Las Vegas, Bank of America, American Express, Williams-Sonoma

Beauty News NYC - publisher of the first online beauty magazine.

Broad Spectrum Identity for beauty magazine w/ 12 sections: crafted sponsored/native content, created media kits, editorial calendars, logo, tagline, forged brand partnerships, periodic rebranding, email blasts / e-promotions, sales sheets, social media strategy, video content

Wit Inc.

verbal identity/product naming + taglines

The Moderns

website strategy + content

Mediabistro

website content + user experience/navigation

Video content: wrote + produced 13 On Demand videos on the topic of advertising and best practices across multiple platforms, including web, email, interactive billboards, banners, posters, experiential, social media, packaging, direct mail, radio + online/tv scripts, long-copy sponsored content

Profound Projex

Theatrical game script: created an immersive "real-time" theater experience in various locations across NYC over the course of five days.

WCBN.fm

humorous radio scripts / station announcements

Calori & VanDen Eynden NYC

web copy for the Azia Centre in Shanghai + its collateral

PACKAGING

Goal: a trusted, earnest and natural copy tone

PRODUCT NAMING

Goal: cement the unique KISS MY FACE brand attitude through its various product names:

TAGLINES

LANDOR New York.

Goal: create a tagline for Toshiba broad enough to encompass + highlight all of its myriad tech products, yet narrow enough to position it as an exciting tech leader.

Tagline + Design for The Copy Lab NYC

Goal: an artful tagline that would appeal to copywriters + other creatives, tying in with the theme of a laboratory.

Result: "where creatives bond."

Tagline for The Pop Bag in NYC -- a way to promote and market products to target audiences in movie theaters.

Goal: sum up the benefit of the Pop Bag for prospective clients / advertisers

Resulting tagline: "Take your brand to the movies."

WEBSITE COPY

for ALTNY.com, Alternatives Design Agency

Goal: creating an engaging landing page that will reflect the vibe of the agency, and inspire a reader to want to explore its various links.

Website Copy - Example #2

Goal: entice readers' for Beauty News NYC, the first online beauty magazine.

Result: 12 different sections for easy browsing: Beauty, SPA, Fragrance, Fashion & Accessories, City Pulse, Hair Care, Skin Care, Metro Mama, Metro Man, Metro Home, Metro Pets, Travel.

Packaging, catalog copy, web copy

Example: The Stork Club / licensed products

Goal: impart the elegance of the Stork Club through curated copy.

Digital / Banners

Catalogue / Direct Mail / Long Copy